Love Your Customers

If you had a football stadium full of every potential customer for your product or service, what would you tell them to make them love you?

How will you keep them from tuning out after 10 words?

Don’t frame yourself based on your competition.  Don’t talk about about the products and services you offer.

Talk about their pain.

Talk about how they lose time and money because of their pain.

Teach them something.

Get feedback from your customers.  Many times, they will ask for or develop innovations that will make your business better.

Give them something free.

Whatever you say you need to be authentic.  Your message needs to match the image of your brand.  Coca-Cola had ads that ran briefly (that was pretty funny) where people fought over their Coke and did funny things to get their Cokes back from someone else.  The whole ad campaign was pulled because it contradicted the image Coca-Cola always portrays to people.  Have you noticed how every in Coca-Cola advertisement people are sharing with their friends and making new friends?  That’s no accident.

I had a BYU professor who regularly said, “Provide a service; collect a fee.”

If you want to be rich, the best way to do it is find a problem people want solved and find a new way to solve it that costs lots less than ignoring the problem.  The more people you can solve that problem for, the richer you will be.

If you are authentic, your story matches your image, and you are providing a genuine service to your customers, you will be successful.

Tags: Customer Retention, Customer Service, Marketing Plan

This entry was posted on June 16, 2010 at 2:29 pm and is filed under Marketing Plan. You can follow any responses to this entry through the RSS 2.0 feed.