Posts Tagged ‘ Community Involvement ’

In my part of Tempe, Arizona, I am Varsity Coach for the Boy Scout troop. So one thing that interests me is teaching young people to be creative and look at the world around them for ideas.

The Boy Scouts of America recently announced a new merit badge – Inventing – that fosters creativity and innovation.

The requirements for the Inventing Merit Badge are essential skills for any entrepreneur.  Let’s see how you stack up.

I was talking to a friend who owns Pointe Pest Control in Chicago, Illinois.

He shared an experience that teaches one of the most important rules to good marketing.

Kyle is an avid baseball fan.  So when he and his partners started their pest control company five years ago, they found a little league baseball team to sponsor and put their company name on the back of the kids’ jerseys.

It turns out it was useless for advertising purposes.  Not a single sale came from sponsoring that team.