Posts Tagged ‘ Customer Service ’

If you had a football stadium full of every potential customer for your product or service, what would you tell them to make them love you?

How will you keep them from tuning out after 10 words?

Don’t frame yourself based on your competition.  Don’t talk about about the products and services you offer.

Who are you?

What is your business?

If you can’t answer those questions, you’re in trouble.

The answers to those questions dictate how you interact with your customers and employees.

Your business mission statement is the most important part of your business plan because it tells you what else is important.

How much do you spend to bring a customer in the door?

The ideal amount will be determined by the industry you are in.  If you sell athletic shoes or beverages of any kind, you have to compete with Nike or Coca-Cola to find retail shelf space.  If you are in the construction industry, you have estimating departments for hard bids and sales to handle design-build.

If you sell widgets to a larger manufacturer you might respond to a request for proposal or seek out new customers.  If you sell online you have to make it easy for customers to find you which means pay-per-click advertising, social networking, or search engine optimization.

Inherent in any example you can think of is that there are two main costs to consider.